Why Strong Sales Teams Matter More in a Down Market

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Monthly Briefing

Profits | Relationships | Knowledge

July 2025 Volume XV, Issue 7

Why Strong Sales Teams Matter More in a Down Market

By Mike Welty
Consultant, Shinn Group

Across the country, the dust is settling on a slower than expected selling season and builders are scrambling to hit revised closing goals. Interest rates remain elevated, affordability is challenged, and buyer hesitation is at an all-time high. Unless something drastically changes in the market, there most likely won’t be a late season selling surge.

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Build Better with Fox Blocks ICF

Extreme weather is no longer a rare event—it’s the new normal. We know you expect structures that stand the test of time...and nature. With Fox Blocks® Insulated Concrete Forms (ICFs), you can confidently build disaster-resistant structures that protect what matters most.

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Chuck and Emma Shinn Earn 2025 NAHB Exemplary Service to Home Building Award

Chuck and Emma 2025 NAHB Exemplary Service Award

Shinn Group is proud to announce that its founders, Chuck and Emma Shinn, have been honored with the NAHB 2025 Exemplary Service to Home Building Award. This prestigious accolade recognizes individuals who have made outstanding and commendable contributions to the housing industry.

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Celebrating Our Members on Pro Builder's Top 200 List

Once again, our members lead the way! More than half the builders recognized on Pro Builder’s annual Top 200 list are members of Shinn Builder Partnerships. Well done and congratulations!

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Meet Our Newest Team Member

We're pleased to welcome Renee Rasmuson to the Shinn Group team as our new event manager. With a strong background in event planning and a knack for detail and creativity, Renee brings fresh ideas and a real can-do attitude to the position. Big things are ahead, and we’re glad she’s here to help make them happen.