The Next Cycle Belongs to the Prepared

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Monthly Briefing

Profits | Relationships | Knowledge

February 2026 Volume XVI, Issue 2

The Next Cycle Belongs to the Prepared

By Emma Wildermuth, MBA
President, Shinn Group

If you’re still standing in today’s market, take a moment to acknowledge that. It hasn’t been easy. This cycle has tested margins, patience, processes, and people. And yet, here you are. That says a lot. But let’s be honest: survival isn’t the long-term goal. Thriving is. Are you positioned to capitalize on what comes next?

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Why More Pros Choose TimberTech

Video: TimberTech Pro Stories - House Beautiful Whole Home

TimberTech is committed to ongoing innovation, creating composite decking that delivers superior performance, lasting durability, and standout curb appeal. For contractors and builders who expect more from their partners, TimberTech continues to lead the way.

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How Tim O'Brien Homes Accelerates Sales

Tim O’Brien Homes streamlined their complex custom-building process by adopting Higharc’s visual, integrated platform. By simplifying plans and giving buyers interactive 3D tools, they increased sales speed, improved customer satisfaction, and strengthened trust through greater transparency.

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In Memory of Buddy Coleman

Buddy Coleman receives the Lee Evans Lifetime Achievement Award from Chuck Shinn at the 2017 Executive Summit

We are saddened to share that Ernest Robert "Buddy" Coleman, founder of Rausch Coleman Homes, passed away on December 22, 2025.

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Consultant's Corner

Burn and Turn Leadership Models: Why Sales Teams Lack Stability

By Mike Welty

Consultant, Shinn Group

The problem with inconsistent sales leadership models didn’t start in a weak market. It started near the end of a strong one.

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Builder of Choice™ Insights Podcast: Tune In & Level Up

Leadership is a deliberate, daily choice, not an optional or abstract concept. Our January 21 episode featured a conversation with our 2026 Executive Summit keynote speaker, Chris Laping, and Shinn Group President Emma Wildermuth on empowering teams to focus on the right problems and achieve sustainable, profitable results.

For more expert insights and future episodes, follow us on YouTube: @theshinngroup

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Pro Builder's 2026 Top 200 Survey

Pro Builder's 2026 Top 200 survey ranking U.S. home builders by 2025 revenue is now open! This is your chance to be recognized as one of the leading home builders in the country and benchmark against your industry peers.

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