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Monthly Briefing

Profits | Relationships | Knowledge

May 2026   Volume XVI, Issue 5

Aerial view of neighborhood

Preparing for What’s Next in Housing

 

By Jim Weigel

Senior Consultant, Shinn Group

 

Many are forecasting an upturn in volume for the housing market this year, for both new and existing homes, along with generally rising home prices. Maybe, even probably, they’ll be right. I hope they are right.

 

My colleagues call me a killjoy when I share my forecast, and more important, my decision-making process for using this forecast information. Let’s briefly explore the basic, underlying forces and consider what decisions make sense in this environment .

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Managing for Profit Sep 2026 Ad 2

American Lighting Webinar: Spec Lighting Faster

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Our trusted partner, American Lighting, will be joining us on May 27, at 10 AM MT / 12 PM ET for an educational webinar focused on key lighting solutions used in builder projects, including undercabinet and downlighting products.

 

Learn how American Lighting can help builders spec lighting faster, reduce errors, and create more confidence from design through installation.

Save Your Spot

Making Buyer Experience Your Competitive Advantage

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Builders often focus on the touchpoints they directly manage: the model tour, the sales appointment, the follow-up communication, etc. But the real decision-making often happens in the quieter moments in between including evenings at home, weekends with family, or random moments during the week when buyers are deciding whether to take the next step.

 

During those in-between moments, buyers are either continuing to engage with your brand or exploring someone else’s.

 

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100+ Shinn BP Members on Builder 100/Next 100 List

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When the industry’s top builders are recognized, our members are consistently among them. We’re proud that more than half of the builders featured on Builder Magazine’s Builder 100/Next 100 list are part of Shinn Builder Partnerships. Congratulations to our members for continuing to lead the industry forward.

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Builder of Choice™ Insights Podcast: Tune In & Level Up

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In this episode, Emma Wildermuth is joined by our new Director of Information Systems and Business Technology, Thomas Berrington, for a conversation on how technology, data analytics, and AI are shaping decision-making in the home building industry.

 

For more expert insights and future episodes, follow us on YouTube: @theshinngroup

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2026 Top of the World

The Top of the World Charitable Foundation was founded by Dale Smith and our own Ed Hauck. It's time for their signature event in St. Michaels, Maryland.

Our Partners Offer Valuable Rebates to BP Members

May 2026
  • We have 500+ incentives available through our rebate program 
  • We can help you maximize your earnings with a program review
  • View our manufacturer members and service provider members

Contact us at info@builderpartnerships.com or 720-509-8000 for more information. 

Partner Notes

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The Right Garage Door Partner Can Add Value to Every Home Read More

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Flexible Spaces Are a Must-Have in New Construction Read More

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Hayden Homes Announces Pledge of $25 Million to Charitable Causes by 2030 Read More

Upcoming Events

SEMINARS & WORKSHOPS

 

Managing for Profit

Foundational techniques and tools to maximize profit.

Sep 30-Oct 2, 2026, DENVER, CO

 

The Superintendent's Job: Front Line Manager

Essential management skills with substantial ROI.

October 14-16, 2026, DENVER, CO

 

Production Management

Proven methods for improving quality & cutting costs.

November 4-6, 2026, LITTLETON, CO

 

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WEBINARS

 

American Lighting Presents: Spec Lighting Faster: Under Cabinet, Downlights & Builder Lighting Solutions

May 27, 2026, 10 am Mountain / 12 pm Eastern  

 

Legrand Presents: Powering the Modern Kitchen: How to Meet Code and Win Buyers

Miss the live event on May 6? Watch the Replay 

 

Explore our on-demand webinar library for top industry conversations and actionable takeaways.

Popular Articles

 

Fixing Hidden Profit Leaks

 

The Next Cycle Belongs to the Prepared

 

Burn and Turn Leadership Models: Why Sales Teams Lack Stability

 

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Shinn Group, 10901 W Toller Dr, Suite 240, Littleton, CO 80127, United States, 720-509-8000

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