For years, business leaders have talked about the difference between working in your business and working on your business. If you're constantly putting out fires, solving the crisis of the day, or making every decision yourself, you're working in the business. But when you have the capacity to improve systems, develop people, and think strategically, you're working on the business.
One of the many tasks builders are faced with on a day-to-day basis is keeping the product portfolio current. Changes happen fast, what was a bestseller one year, could be collecting dust the following. At TK Design we love to find ways to use design to enhance existing portfolios by either replacing plans or reimagining them. We often work in conjunction with Ed Hauck, Brian Wildermuth and the rest of the Shinn Group team to add an element of performance engineering to really make a huge difference, not only in the design of the home, but the cost to build as well.
Bulbrite is proud to announce the launch of its new Builder Rebate Program, created to give our partners simpler, more predictable savings on the LED lighting products they use every day. Effective 7/1/2026, enrolled builders earn a flat percentage-based rebate on filament bulbs and fixtures. No tiers, no sliding scales, and no confusing calculations.
Today's homes are increasingly designed to blur the distinction between interior and exterior spaces. Patios, covered porches, outdoor kitchens, pool decks and courtyards have become natural extensions of the home, creating additional areas for gathering, relaxing and everyday living. Selecting the right tile is an important part of making these spaces feel connected.
Stop Profit Leaks with Better Estimating and Job Costing
By Emma Wildermuth, MBA
President, Shinn Group
For many home builders, profit isn’t lost all at once, it leaks away over time. A missed takeoff. An outdated vendor quote. A purchase order that doesn’t match the estimate. A field change that never reaches accounting. Individually, these issues seem minor. Collectively, they can create a significant gap between expected and actual profitability.
Launching August 2026! Our New On-Demand, Online Learning Platform: Home Builder University (HBU)
Stay tuned for the launch of our new on-demand, online learning platform featuring a wide variety of self-directed operational, financial, and leadership courses designed specifically for home builders. For more information, contact us at info@theshinngroup.com.
Builder of Choice™ Insights Podcast: Tune In & Level Up
In this episode, Emma Wildermuth is joined by Jeff Rutt, Founder, President and CEO of Keystone Custom Homes, and Matthew Baehr, Executive Director of Homes for HOPE, for a compelling look at leadership, generosity, and how builders can create lasting change.
For more expert insights, follow us on YouTube: @theshinngroup
Last chance to recognize a rising star and/or a career legend in the new-home building industry by nominating them for Pro Builder’s 2026 Young Guns and Legends Awards! Deadline to nominate is Friday, July 31, 2026.
Our Partners Offer Valuable Rebates to BP Members
We have 500+ incentives available through our rebate program, and we can help you maximize your earnings with a program review.
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