Build Your Budget for the Business You Want Next Year
By Emma Wildermuth, MBA President, Shinn Group
In a tough market, every budget decision matters. Margins are shrinking, buyers are cautious, and leaders are looking for ways to control costs without compromising performance.
As you build next year’s budget, it’s tempting to treat education as an expense you can postpone until business picks up. But what if investing in your team is one of the smartest moves you can make in a challenging market?
DIY AI for Builders: Turning Interest into Closings
It’s Monday morning. Weekend traffic reports are in, three buyer follow-ups are overdue, and someone needs a description for the new spec home by noon.
AI can take on a real share of that load. It won’t walk a buyer through a model home or earn their trust at the closing table. But AI can help your team move through routine work faster, so they spend more time on conversations that sell homes.
This article covers three practical AI uses for builders and how each connects to financing through your mortgage partner.
As long-term supporters of Shinn Group, we are thrilled to hear HHHunt Homes has named Ann Kelly as the organization’s new CEO, with Steve Brant succeeding Ann as CFO. We wish to congratulate Ann and Steve on these well-deserved appointments and recognize the leadership and experience they bring to their new roles. We wish them continued success as they help guide HHHunt Homes into the future.
Encore: 10 Ways to Strengthen Your Production Process
By Ed Hauck
Senior Consultant, Shinn Group
Improving production isn't about finding one magic solution. It's about creating a disciplined approach to managing the process, measuring performance, identifying root causes, developing people, and continuously improving.
The best production operations don't simply react to problems. They build systems that make problems less likely to occur in the first place.
That takes experience, but it also takes the right tools, processes, and management skills.
It’s time to put your achievements in the spotlight. Shinn Group’s annual awards program celebrates the builders who lead with excellence and deliver outstanding results. Registration deadline is December 31, 2026.
Winners will be announced at the 2027 Executive Summit in Clearwater Beach, Florida, April 14-16, 2027.
Our Partners Offer Valuable Rebates to BP Members
We have 500+ incentives available through our rebate program, and we can help you maximize your earnings with a program review.
