5 Cost-Efficient Design Strategies for Building Affordable Homes

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Monthly Briefing

Profits | Relationships | Knowledge

June 2025 Volume XV, Issue 6

5 Cost-Efficient Design Strategies for Building Affordable Homes

By Ed Hauck
Senior Consultant, Shinn Group

Shifts in the market call for a smarter, more efficient approach to product design. The pressure is on to reduce cost without sacrificing quality or appeal. Here are five proven, cost-conscious design strategies to keep your offerings competitive and margin-friendly.

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Latham, The Pool Company Joins Builder Partnerships

Latham, The Pool Company is excited to announce its new partnership with Builder Partnerships! Since our establishment in 1956 as a family-owned business, we have evolved into a global leader in the industry. Latham stands as the largest designer, manufacturer and marketer of inground residential swimming pools across North America, Australia and New Zealand.

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How Home Builders Are Boosting Sales With AI

"Pain is the great motivator. Find the hurt, and you find the sale." - Zig Ziglar

Home builders are under pressure. Buyer optimism is down, material costs are up, and interest rates are still high compared to a few years ago.

In today's market, the builders who win are the ones who know their customers best - uncovering pain points and pitching solutions that hit home - and using the latest and greatest in tech.

To stay ahead, the savviest home builders are turning to AI - and it's already paying off.

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Regional Design Spotlight:

Tailoring Model Homes to Local Tastes

By Lita Dirks & Co.

For new home builders and developers, creating model homes that resonate with local buyers is critical to standing out in a competitive market.

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Our Team is Growing!

We’ve got some exciting news—the Shinn Group team is growing. We’re thrilled to welcome three amazing new consultants who bring a ton of talent, energy, and fresh ideas to the table.

What does this mean for our clients? Even more great minds focused on helping you succeed. They bring new perspectives, practical insights, and a real passion for solving problems and creating value.